• Product Design
• Package Design
• Book Design & Writing
• Event Space Design
• Graphic Design
• Website Design
• Production & Manufacturing
• Illustration / Animation

In 2000 we had a baby. In 2001 we had another one – Wrybaby. There wasn’t such a thing as “funny baby gifts” so we invented them.

Wrybaby has been featured in People, Time, Cosmopolitan, Newsweek, Ms. Magazine, and USA Today.

Wrybaby products have been seen on the Today Show, VH1, Live with Regis and Kathy Lee, the David Letterman Show, and the Simpsons.

We’ve done private label programs for Buy Buy Baby, Barney’s NY, Cost Plus World Market, and Gibbs Smith Books.

• Rebranding
- Naming
- Identity Design
- Legal Management
- Brand Guidelines
• Brand Strategy
• Marketing Strategy
• Graphic Design
• Art Direction and Copywriting
• Print, Online, and Broadcast Production
• Graphic Design

A small, local communications provider wanted a new brand identity that could compete with the big out-of-town competition (Spectrum, Windstream, etc.), but still retain a local flavor. We delivered a complete system that projects reliability with a nice dash of neighborly charm.

• Brand Strategy
• Copywriting

These ads are about giving power and protection to peoples’ dreams. While the average investor may not understand the detailed language of investing, everyone can connect to the reasons why. (Fun fact: the talent was actually photographed with the lion.)

• Brand Positioning
• Marketing Strategy
• Brand Management
• Creative Direction
• Graphic Design
• Copywriting
• Web Design
• Package Design
• Video Production
• Illustration / Animation

VersaMe's product is the Starling – an early-education wearable that, when worn by a child, will count the number of words that child hears every day and send that feedback to your smartphone so you know how much engagement your child is getting every day. Why? Because over 30 years of child development research has found that between ages 0 and 4, the brain needs all the verbal engagement it can get as it's developing. The more engagement, the more likely that child will reach his/her full potential.

The task was to create a brand voice to explain all this without sounding preachy, confusing, or dull. We implemented a wide, creatively coordinated communication effort that spoke to new parents, created new education opportunities for public libraries, and eventually won over the buyers at Barnes and Noble.

• Brand Strategy
• Graphic Design
• Website Design
• Identity Design
• Art Direction & Copywriting
• Event Space Design
• Illustration

American Greetings Properties (AGP) is the brand management arm of American Greetings. They're the gatekeepers for properties such as Strawberry Shortcake, Care Bears and Holly Hobbie. They also create new properties, which they license to the likes of Disney and Nickelodeon. In 2013 they brought us in to help with a "re-staging" project. They wanted a new skin to wear for a couple of years that would shake up AGP's corporate image and, frankly, make them look like the hip, young idea-makers that they actually are.

• Brand Strategy
• Copywriting

Fresh veggies were trending. Kelly’s ads were a reminder to moms that potatoes have always been popular (especially with kids). What could be more fun and relatable than a campaign of jealous vegetables?

• Writing
• Book Design
• Illustration & Animation
• Art Direction & Copywriting
• Website Design
• Marketing Strategy
• Print & Broadcast Production

When our long-time editor at Hachette Book Group called to ask if we wanted to work on a new project, Kelly pitched an idea for a book that would help couples to communicate better so that their relationships could strengthen and grow.

Hey, I Love You… is part love story, part practical therapy, for anyone in a long-term relationship. It’s filled with 200 pages of just the right words to be romantic, encourage one another, get through tough times, settle disagreements, and even apologize. The included bookmark is a simple delivery device to help partners communicate non-confrontationally and more thoughtfully. The bright, lighthearted design of the book jumps off the shelf and takes the heaviness out of self help.

• Product Design
• Illustration
• Graphic Design
• Production and Manufacturing
• Event Space Design

We created Stuf to be a high-end art plush brand with an accessible price tag. As important as the allure of the product was the aloofness and theater of the brand voice. We sat on a PO from New York’s MOMA for a couple of months before finally returning their calls to say we shipped their Stuf.

Stuf was sold in:

MOMA NY
MOMA SF
Contemporary Arts Center - Cinncinati
Walker Art Center - Minneapolis
The Art Gallery of new South Wales
Arkansas Arts Center
Contemporary Arts Museum Houston
Delaware Art Museum
Portland Art Museum
Tacoma Art Museum
Dallas Museum of Art
Museum of Contemporary Art Cleveland
Museum of Contemporary Art Chicago
Ringling Museum of Art Florida
The Getty Museum
The Ackland Museum NC
The Autry Museum
The Bremam Museum
and
Bay Area Discovery Museum

• Marketing Strategy
• Copywriting

Monterey Bay Aquarium was known for spectacular exhibits. Rather than create a typical check-us-out tourism ad, I described the immersive experience, appealing to peoples’ sense of wonder.

• Brand Strategy
• Copywriting

In the Cruise industry, luxury sells. But what if your client can’t compete on amenities? You deliver an authentic destination experience and soul stirring journey.

• Marketing Strategy
• Art Direction

A primer on how to explain the benefits of complicated tech in as few words as possible.

• Art Direction
• Illustration
• Print & Online Production

Strætó was looking to educate its Icelandic riders on how to safely, respectfully, and enjoyably travel on the country’s bus line. And it was their wish to do it in the absurd format of our best-selling baby instruction book, Safe Baby Handling Tips.

The campaign was a finalist in the country’s LUDURINN Advertising Awards.